Pushing through the pain barriers as a path to self-knowledge, No Soldiers Left Behind is the London fitness collective challenging the mind, body and soul.
Challenge: Transforming a casual group of fitness enthusiasts into a recognized brand.
Solution: We harnessed the group's grassroots momentum to create a dynamic and engaging brand identity for NSLB.
Outcome: NSLB grew from a small, informal group to a well-recognized brand with significant media attention and high demand for their products.
Our collaboration with NSLB included the following initiatives:
- Brand Development: Enhanced existing brand assets to strengthen their messaging and identity, rather than a complete overhaul.
- Pilot Clothing Collection: Designed and launched a successful initial clothing line, incorporating the brand's logo and messaging.
- Public Activations: Organized and executed public events and activations that attracted attention from major brands and media outlets, including Adidas, Under Armour, Well Hydrate, HypeBeast, and Nike.
- High-Profile Collaboration: Partnered with Nike to create a limited-edition clothing piece, available exclusively through participation in the event RUNDAGROUND.
